Groove Performing Arts

Groove Performing Arts came to us in need of a unique, consistent "look" for their new Groove branding name. The new look needed to convey Groove as being a fun and friendly place, hip and cool, with a dash of playful attitude. They also needed to generate broader brand awareness for the company in the greater Westchester, New York area, as their class locations are expanding. Once the right "look & feel" was found, we applied the design to a new and improved interactive website, in addition to creating visually engaging print ads, brochures and other fun marketing collateral.

From a technical standpoint, the challenge was to reconstruct their database that had grown substantially over the last year. The Arsenal met this challenges with success, building a new database that was much more efficient and easier to use by admin staff.

Branding project included:

  • print ads
  • direct marketing collateral design
  • website design and production
  • Flash design and production
  • database design and build
  • customer management system (CMS)